Look-Heavy-Weigh-Less Jewelry
- Look-Heavy-Weigh-Less Jewelry
Gold (Indian wedding) jewelry that looks more valuable than it is.
As gold prices soar, Indian jewelers are busy supplying “lightweight” bridal jewelry designed to look like the real bling. Saionee Chakraborty wrote inThe Telegraph India:
The big fat Indian wedding is feeling the weight of Operation Slim and the bejewelled bride is feeling – but not necessarily looking – lighter. … The demand for look-heavy-weigh-less jewelry is strong, with customers desperate to save on grams of gold.
According to Chakraborty:
Traditional designs continue to rule wedding jewelry so the need of the hour is to modify designs to suit tightening purse strings.
Such modifications include cutting the weight of a necklace by reducing its length, for example, and one jeweler revealed, “there is a pattern called kataiwhich gives the pieces a fuller look with less gold. There is huge demand for this design now.”
(According to the BBC, middle class Americans in need of funds have taken to selling their trinkets at gold parties: “It is tupperware for tough times. Not so much a bring-and-buy as a bye-to-bling.”)
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